What’s behind the provocative label?
Mike Kenton, CEO of OFFbeat Brands, knew what he was doing when he created a sexy wine label and a wine with a sexy name: Zin-Phomaniac.
“I created the name based on the fact zinfandel as a category lends itself to many creative labels. The name signifies a passionate desire for great zinfandel and the provocative imagery reinforces that message.” he said. “My goal was to appeal to the Gen X and Millennial audiences and creative labeling is essential for this group of consumers.
(Generation X have birth dates ranging from 1960s to the early 1980s and Millennials from the early 1980s to the early 2000s.)
The 2013 vintage ($17) behind the label is seductive, flirtatious and delicious. The grapes were grown from some of Lodi’s 35-80-year-old vines. These produce fewer grape clusters and smaller berries that yield intense, brash wines with concentrated color. After aging the wine was blended with pinot noir to add fruit forward flavors and bouquet.
Forceful aromas of plum and cherry with strawberry and spice notes tempt the senses. Anticipation mounts as dark berry and red fruit flavors dance on the palate and linger with vanilla for a long finish.
This bold selection should be paired with bold dishes.